Cookie Policy

Cookies are small data files which are sent to a user’s computer or mobile phone from a website and are stored on the hard drive of the user’s device. They are helpful because they help to make a website work better for a user.

About cookies

A cookie is a small amount of data (which often includes a unique identifier) that is sent to a user’s computer or mobile phone from a website and is stored on the hard drive of a device. Each website can send its own cookie to your browser if your browser’s preferences allow it.

Many websites do this whenever a user visits their website in order to report on website traffic. Your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.

How Life Branches uses cookies

  1. i) Analytics

Life Branches uses a range of analytics tools to collect information about how people use its site. This helps us make sure sites are meeting users’ needs and to find out how we could improve your experience on our site.

Analytics cookies store information about what pages people visit, how long they are on the site, how they got there and what they click on. Information supplied by cookies help analyze the profile of visitors, provide them with a better experience, and deliver more of the quality information our audience desires.

Analytics cookies do not collect or store users’ personal information (for example, names or addresses), so this information cannot be used to identify individuals. does not allow analytics companies to use or share its analytics data.

  1. ii) Profile Management

Some Life Branches and subsidiary sites allow users to login and retrieve personal information and account details. We use a cookie in order to remember account information.

  1. iii) Serving advertisements

In the future Life Branches may have advertisements served by third-party ad serving providers such as Google Adsense. The system uses cookies to allow monitoring of the effectiveness of the ads (for example, by using statistical analysis cookies) and make the ads more relevant to you, the user.

Third-party cookies

Third-party cookies are not set directly by, but by third-party service or functionality providers. carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through popular social networks. These sites may set a cookie when you are also logged in to their service. does not control the dissemination of these cookies. For more information about the cookies used by these suppliers, including how to opt-out, view their individual privacy policies listed below:

Cookie name Description of Cookie
Google Analytics Google Analytics stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

How to reject or delete this cookie

Ad serving The advertisements seen on are served by third-party ad serving providers called Google Adsense. The cookies accompanying the ads allow monitoring of the effectiveness of the ads (e.g. by using statistical analysis cookies) and make the ads more relevant to you (e.g. if you use our sites from outside of the UK, you may get ads from your local country).

How to reject or delete these cookies

How to manage cookies

Internet browsers allow users to manage their cookies. They can set their devices to accept all cookies, to let them know when a cookie has been set, or never to receive cookies.

Each browser works in a different way: use the ‘Help’ menu in your browser to find out to change your cookie preferences. For information on how to do this on the browser of your mobile phone, you should refer to your to the phone manual.

Please be aware that disabling cookies completely means that certain personalized features will not be provided to that user and therefore they may not be able to make full use of all of the website’s features.

Some cookies are not set by but by other sites which provide a service or functionality on These are known as third-party cookies. Managing, deleting or blocking these cookies requires you to visit the websites of these third parties.